Parenting is more than a job…
it’s your calling.
You hold yourself to a high standard—not because you expect perfection, but because you care deeply.
- You know
your reactions sometimes get in the way of the parent you want to be.
- You
believe in compassionate,
connected parenting—but wish you had the tools to make it stick.
- You
feel called to help others—but need the training and support to step fully into that role.
- You sense there’s more for you…
more growth,
more purpose, more impact.
At the Jai Institute for Parenting, we believe parenting is one of the most profound paths of personal transformation.
We don’t just teach strategies. We guide you through the inner work that leads to real change.
Healing · Awareness · Self-leadership
Becoming a Jai Certified Parenting Coach isn’t just about earning a credential.
It’s about discovering what happens when you do the work.
You become a more grounded, confident, and compassionate parent—and the kind of leader who can walk alongside other parents on their journey.
This isn’t just about parenting differently.
It’s about becoming who you’re here to be.
For your children. For yourself.
For the families you're meant to serve.

Curious About Our Program?
FREE Program Module, Info Session, and Comprehensive Program Syllabus
"Going through this is allowing me to get whole. I feel very empowered at this point.”
Being able to go through this program and to be able to heal, now I can turn around and help someone else do the same. Because you can't help someone when you're not whole yourself. Going through this is allowing me to get whole. So I feel very empowered at this point.
— Rae Stampley
"This work is so life changing that I chose to leave my clinical practice to focus on REALLY making a difference in the lives of children."
As a pediatrician, I felt GUILTY all the time. Guilty my kids were in daycare, guilty I wasn’t finding my career as fulfilling as I thought it “should” be, guilty for yelling at my kids at the end of every day. That cycle changed the day I enrolled in the Parent Coach Certification Program.
— Dr. Tiffanie Noonan

3 Reasons Why the World Needs More Parent Coaches
The Modern Day Parent is confronted with endless advice & scripts about how to get it right.
Coaches get to help parents
integrate, explore, personalize their parenting so that they can lead from confidence and empowered relationships with their kids.
#1 Mental Health Crisis
The World Needs Healing
In 2024, the U.S. Surgeon General released an Advisory on the chronic stress of parents, highlighting the urgent need to better support families and communities, and according to the CDC, in the U.S. alone, 7.4% of children aged 3-17 years have a diagnosed behavior problem.
Here at Jai we believe that we can change the world one family at at a time. Our Parent Coaches are trained to equip parents with more support, courage, patience, and resilience to handle the challenges of parenting in the modern day.
Read more about our response here.
#2 GROWING DEMAND
Parents Want Support
Parent coaching is one of the fastest growing niches in the personal development industry (The U.S. Life Coaching market size was valued at ~1.5 billion in 2022.)
So many parents know they want to parent differently than they were parented, they simply don’t know how. Parent coaches have the tools and ability to guide parents toward a new model of peaceful and empowered parenting.
#3 CHANGING THE WORLD ONE FAMILY AT A TIME
Empowered Parents Raise Empowered Adults
We get to show parents how to love their parenting journey, have more peace and connection in their homes, and have way more FUN with their kids (yes, even when they are teenagers or two-year olds).
Imagine a world where children aren’t raised feeling unworthy, “less than,” and ashamed. When they have developed intrinsic motivation, and have instilled family values, they no longer make decisions based from fear, people pleasing or limiting beliefs.
These future grownups will be the problem-solving leaders our world needs.
"The training was super healing for me"
The training was super healing for me, and gave me a lot of energy as a coach to be able to give that to my clients – because I had that experience of it being such a game changer for me.
— Niurka Maldanado
Your Journey to Becoming a Parent Coach
Imagine not only transforming your own home but helping other parents do the same. Imagine waking up every day knowing your work is changing lives—starting with yours.
At Jai, you don’t have to choose between
personal growth
and professional impact:
you get both!
Heal Your Own Parenting
Before you can help others, you have to experience the transformation yourself. Our program is designed to help you:
- Break generational cycles and parent with connection instead of control
- Let go of guilt and self-doubt and navigate big emotions
(your child’s and your own) with confidence and calm
- Create a home
filled with
trust,
respect, and
open communication
This isn’t just another parenting course—it’s an opportunity to rewire your own approach to parenting, bringing more joy, ease, and love into your daily life.
Covered in Phase 1: Grow as a Parent of Jai's Parent Coach Certification
Turn Your Growth into a Purpose-Driven Career
Our Parent Coach Certification gives you everything you need to become a Parenting Coach. You’ll learn how to:
- Guide parents through their own breakthroughs, helping them create homes filled with peace and connection
- Build a thriving coaching practice that fits your lifestyle and aligns with your passion
- Make a real difference in families—impacting not just parents, but future generations
Parent coaching is one of the fastest-growing fields in the personal development space because more and more parents are realizing they don’t have to do this alone. They need support, guidance, and a roadmap—and you can be the one to provide it.
Covered in Phase 2: Grow as a Coach and Phase 3: Grow as a Leader
Experience the
Transformation
Based on hundreds of end-of-program surveys:
91% of Jai students rated their experience as 8 stars or above
99% would recommend the program to friends or family
And the
biggest transformations students reported experiencing in their families were


Jai's Transformational
Parent Coach Certification
7-MONTH ONLINE TRAINING PROGRAM
The Scientific Foundations
Jai's curriculum is based in scientific evidence from leading institutions and researchers
Attachment Science
Attachment science studies attachment styles and their impact on how we move through the world in relationships.
Creating a secure environment for children is about laying a foundation for them to feel safe in their relationships with themselves and others. By cultivating a secure attachment, we can give our children a foundation of safety and security to grow and develop into happy and healthy individuals.
Dr. Tina Payne Bryson and Dr. Daniel Siegel, leading experts in attachment science, have called us all forward to make secure attachment the goal for peaceful parents.
Attachment science shows us that when parents consistently respond to their child's needs, it helps them develop a sense of security and trust. Children with secure attachments will likely have better emotional regulation, self-esteem, and social skills.
Attachment is formed through interactions with caregivers. Attachment formation is not just about physical needs like food and shelter but also emotional needs like comfort and attention. Consistent and sensitive responses from a caregiver help children to feel secure, and this sense of security forms the foundation of attachment.
An attachment disruption, such as a parent being absent, violent, or unresponsive, can negatively affect the child's development. However, attachment can be repaired through positive interactions and consistent responses from a caregiver. This example highlights the importance of an ongoing commitment to continue working on how we can be responsive and attentive to our child's emotional needs throughout their lives.
Creating secure attachments for our children is the goal. To do that, we have to create it within ourselves first. Most of us are harder on ourselves and more judgmental of ourselves than anyone else in the world.
Non-Violent Communication
The Jai Curriculum leans on the work of Dr. Marshall Rosenberg and Non-Violent Communication. His book on non-violent communication is part of our curriculum because communication is the root of the health of all human relationships. When we can clearly communicate, in what Dr. Rosenberg calls the language of feelings and needs, with the people we love, we model how to communicate their feelings and needs in a nonviolent framework. From this place, relationships can truly flourish.
As defined by Rosenberg, violence harms the physical, emotional, or relational experience of another human being. This definition is life-changing. Our mission here at Jai is to allow children a nonviolent childhood experience.
This pillar centers around:
- Observing your child's behavior without labeling it as good or bad
- Communicating your feelings to your child using "I" statements
- Determining what needs are driving your feelings
- Making requests that are clear, specific, and positive
- Practicing active listening and seeking to understand your child's perspective
At Jai, we refer to this approach as empowered communication. We teach a 10-part communication framework that our parent coaches teach their clients, so they can talk to their children in a way that their children can hear and listen to their children and in a way that lets them know they are heard.
Nervous System Science
Understanding how our nervous system reacts to external stimuli and how we can self-regulate and remain calm, even in stressful situations, is a foundational element in peaceful parenting. By learning to regulate our nervous system, we can provide co-regulation for our children, who cannot yet control their nervous systems.
Let’s say a stimulus comes in (imagine a two-year-old having a tantrum), which brings up a lot of escalation in our nervous system. We might start to feel tightness in our chests or heat in our faces. Maybe we will begin to sweat a little bit. Our fight, flight, or freeze response gets activated. We will do anything to stay safe when our nervous system is in a heightened state.
In a situation like this, our body acts as if without conscious thought, without being aware of it, as if we are in danger. And when we're in danger, we react. If there were a tiger in the room, this would be a very good thing. But for most parents, there is not actually a tiger in the room. There's a two-year-old having a tantrum.
Our brain is slower than our nervous system. Our nervous system reacts in less than a nanosecond. The stimulus comes in, and the nervous system assesses, “Is this dangerous?” If it perceives danger, we react. The brain kicks in and always creates a narrative supporting the reaction.
This one awareness alone will change your life: stimulus, reaction, justification.
Finding ways to get grounded in our bodies in these moments is a great place to start changing our behavior patterns. At the Jai Institute, we use an ANCHOR framework to guide us through moments where we need emotional self-regulation to show up for ourselves and our children when our nervous systems are triggered.
Anchor stands for:
- Awareness of your body
- Name what is happening in your body
- Connect to your sensory calming tool
- Honor the process
- Open to connection
- Recommit to your child & the present moment
Mindsight & Brain Science
“Mindsight” is a term unearthed by Daniel Siegel describing one’s ability to “see inside their own mind, and the mind of another, with curiosity, openness, acceptance, and love.” It is a parent’s ability to know their child so intimately that rather than seeing their behavior, they become curious and connected to their underlying need.
All behavior is an expression of a need and whether that need has been met or unmet.
Mindsight is our willingness to see beneath the behavior and truly get curious about what is happening within our child’s thoughts and perceptions that are creating the behavior.
When our children feel SEEN by us and understood without judgment or fear, their brains grow. Feeling seen is a prerequisite for feeling safe. We develop, integrate, grow, and thrive when we feel safe.
Without mindsight, an interaction might sound like this: “Hey! What’s wrong with you? Why would you do that?!”
In the same situation, while applying mindsight tools, one may sound like this: “Hey, love – I saw you grab your sister’s work out of her hands. Help me understand what's going on for you. I’m curious about what you were thinking and trying to do.”
Mindsight allows us to partner with our children before they have the language of feelings and needs to co-create solutions so that all needs in the family can be met.
Our brains and children's brains have something called mirror neurons. Mirror neurons are brilliant, almost psychic. They pick up information from countless different sources and distill it through a lens of perceptions, beliefs, experiences, fears, and expectations to create a narrative.
As parents become mindsight experts, we can allow our children the gift of having a clearer and clearer lens.
So how do you begin to cultivate mindsight?
1. The first strategy to having mindsight is to open up to the possibility that your child’s experience of what’s happening differs from yours.
2. Mindsight isn’t about assumptions; it’s about curiosity. It’s learning to ask your child, in age-appropriate ways, what is happening for them in their bodies and minds.
3. We teach something at Jai called asking an ‘empathy guess.’ This guess can sound like, ‘I’m wondering if what you’re feeling is angry?’ Then the other person may say, ‘Yes, that’s it,’ or they may clarify.
Using our understanding of the brain, we can learn, model, and cultivate compassion and empathy. By doing this, we’re helping our children learn that sharing their innermost truths is safe.
Emotional Intelligence
Emotional Intelligence (EQ) is the ability to experience the entire spectrum of human emotions, understand their nuance, and feel and express them without causing harm to ourselves or others. For example, to know the difference between rage and frustration versus saying, “I'm angry.”
Emotional intelligence is a more significant indicator of life fulfillment than IQ. As parents, we can model emotional intelligence to our children by understanding our emotions and helping them regulate theirs.
How do children learn how to feel their emotions?
How do they learn how to be angry?
How do they learn how to be sad?
How do they learn to grieve?
How do they learn to handle disappointment, rejection, or failure?
From the way that we as parents model it.
Teaching emotional intelligence to children can help them develop skills to manage their emotions, build positive relationships, and navigate social situations effectively throughout their lives.
Some strategies we can use to teach EQ to our children can include:
- Modeling emotional intelligence: Children learn by observing our behavior. Show your children how to identify and express emotions in a healthy way. When you interact with them, model empathy, active listening, and problem-solving skills.
- Teaching them an emotional vocabulary: You can help children develop a language of emotions by naming the feelings you experience and helping them to identify and name theirs. You can use visual aids like a chart or a wheel to help children identify and express their emotions.
- Practicing empathy: Encourage children to put themselves in someone else's shoes and imagine how they might feel in a particular situation. We can do this by practicing empathy directly with them. Taking our children’s feelings and needs to heart and showing them that we empathize with them is an excellent way for them to see what that feels like.
- Practicing active listening: Teach children by modeling active listening in conversations with them. Ask questions, clarify information, and reflect on what you've heard.
The best way for us to teach is to learn first and then support our children. An interaction focusing on helping children develop their EQ might sound like, ‘Oh, I can see anger in your body. What does that feel like? Do you think you're more frustrated, or are you more sad?’ In age-appropriate ways, we can start to communicate in this language.
Phase 1: Grow as a Parent
Discover how our methodology, based on Non-Violent Communication, Emotional Intelligence, and Neurological Development transforms your relationship with your child(ren).
Week 1: Welcome and Orientation
Week 2: Setting Your Intentions
Week 3: The Ten Core Pillars of Empowered Parenting
Week 4: Making Sense of Attachment Science
Week 5: Making Sense of Nervous System Science
Week 6: Making Sense of Mindsight and Brain Science
Week 7: Making Sense of Emotional Intelligence
Week 8: Empowered Conversations
Week 9: Jai's P.E.A.C.E. Process
Week 10: Anger and Healthy Aggression
Week 11: The Power of Play and Storytelling
Week 12: Your Personal Transformation
Phase 2: Grow as a Coach
You will be guided on a journey to gain the skills, techniques and confidence to lead others to discover a path to more connected relationships in their families, as a JaiCertified Parent Coach.
Week 13: How to Set a Coaching Container
Week 14: Setting Your Intentions as a Parent Coach
Week 15: Generational Pattern Coaching
Week 16: Connection Coaching
Week 17: Regulation Coaching
Week 18: Mindset Coaching
Week 19: Emotion Coaching
Week 20: Communication Coaching
Week 21: Jai's P.E.A.C.E. Process & Boundary Coaching
Week 22: Action Steps and Ritual & Rhythm Coaching
Week 23: Play and Storytelling Coaching
Week 24:
Radical Reflection Coaching
Phase 3: Grow as a Leader
Launch your own Parent Coaching business using our proven marketing, enrollment and social media strategies. You'll get templates, scripts, business coaching, and so much more!
Week 25: The Mindset & Success Practices
Week 26: No-Cost & Low-Cost Lead Generation
Week 27: Authentic and Empowered Sales Conversations
Week 28:
Long Term Business Growth Strategies
Weekly LIVE Coaching & Training
Phase 1 & 2 with a
Jai Trainer
- Weekly 1-hour long LIVE Classes
- Instructional class focused on weekly concepts with Q&A.
- Small cohorts to create a safe container for learning (an average of 15 students)
Phase 3 with a
Business Mentor
- Weekly 1-hour long LIVE Classes
- Learn the fundamentals to build your business, get clients, and start earning (or to amplify your current practice!)
Experiential Learning & Practicum
Practice Peer-Coaching Calls
- Attend Peer-Coaching groups consisting of 2-4 members of your cohort to practice your skills in a structured format.
- Get the chance to dive deeper into the material while also practicing the methodology with fellow students!
Practice Client Sessions
- Get the opportunity to practice a full cycle of the 12-week
Transformational Parenting Process with a client of your choice.
Lifetime Access to Curriculum

Jai's Certification Curriculum
- Weekly modules which include videos, detailed workbooks, journaling prompts and research-based coaching frameworks
- Recorded coaching sessions where you can watch our Director of Education coach a client through our 12-week program.
- FREE LIFETIME ACCESS to the curriculum
+ any future updates!
Transformational Parenting Process
- Enroll YOUR clients directly into Jai's Online Portal. We provide the education, you provide the coaching!
- Weekly modules which include videos, detailed workbooks, journaling prompts and research-based coaching frameworks
- Can be used for both 1-1 coaching and group facilitation
- FREE UNLIMITED ENROLLMENTS
Program Tuition: $4,750
Our tuition is $4,750 when you choose our payment plan or as low as $3,750 when you pay in full!
Learn about tuition specials when you fill out the application and attend a FREE Program Demo:

We Stand Behind our Certification Program
Explore This Financially & Emotionally Rewarding Career Risk Free!
If you are not 100% satisfied with your purchase, within the first 30 days of commencement of your Program, we will fully refund the cost of your Transformational Parenting Coach Certification. Please notify us within the guarantee period by emailing support@jaiinstituteforparenting.com if you have any concerns or to request a refund.
Steps to Enroll in Jai's Parent Coach Certification
Step #1
Submit an Application
This short application will help you to get clear on your goals as a parent, and for your potential new career as a parenting coach.
It will take less than 5 minutes to complete.
Step #2
Schedule a Call with our Admissions Team
When you submit your application, you’ll be taken to our scheduling system where you can select a time that works for you.
The purpose of scheduling a call with our Admissions Team is for you to get all of your personal questions answered, and for us to ensure that you’re a great fit for our program. Your admissions advisor will share all current tuition incentives and payment plans.
Step #3
Find an Cohort Day/Time that Works For You
Your Admissions Advisor will help you find the cohort day/time that best fits your busy schedule. Most of our students are parents, have full-time careers, homeschool children, and/or lead busy lives! We’ll support you to choose a cohort that you can successfully participate in and complete your certification.
Step #4
Let the Learning, Growth and Transformation Begin!
Once you are registered, you will follow our Program Onboarding process so you can prepare yourself for the experience. You will receive access to online modules so you can get ready for your cohort to begin! Our learning experience is interactive and community-based. We will support you every step of the way.

Ready to Take the First Step?
Apply today to connect with our Admissions Team so you can get all of your questions answered and see if Jai Institute is the right training program for you.
"You see the transformation with your kids in your own home and then, you can definitely see it in others."
There are really no words to describe the connection that you really start to have with your children when you get the tools through coaching. You get deeper into that work when you become a parenting coach. The market is there. You see the transformation with your kids in your own home and then, you can definitely see it in others.
— Danielle Backers
"The largest impact I have experienced through this program is the shift in the relationship with my children."
The feeling of connection and working together as compared to me “dictating” over them is so much more natural and eliminates tension on many levels. . . [and] has opened space for more fun, laughter and play... The joy and richness I have experienced as a parent is beyond words; and just as I think it cannot get better, I notice ways in which it does. This has a ripple effect.
— Jennifer Winzeler

Frequently Asked Questions
Important Program Logistics
- LIVE, Online Training.
All of our classes are held on Zoom, with scheduling options for students globally. Our learning center can be accessed 24/7.
- New cohorts form several times each month.
We offer a wide variety of days/times so that you can choose a cohort that best suits your schedule.
- Our students report spending
5-7 hours per week
on their parent coach certification.
Enrollment Questions
The Business Opportunity
Methodology & Qualifications
Have More Questions?
Dive deeper into Jai's Philosophy, or the specifics of how to launch your own parent coaching business:
"Within months, I have seen a significant shift in my relationships with my whole family"
With 20+ years of experience as an educator & 10+ years as a Mom (of three), I was often finding myself in a "shame & guilt spiral!" I couldn't believe how HARD parenting was - I was supposed to be "the expert" in Child Development! Within weeks of starting with the Jai Institute, I started unpacking generational patterns, digging deeper into brain science and attachment theory, reflecting, processing, goal-setting... Within months, I have seen a significant shift in my relationships with my whole family (children and parenting partner) - we went from "surviving to thriving!" I am so grateful to be on this journey with the Jai community!
— Reena Vohra Morgan,
Hive Educational Consulting & Parent Coaching

Curious for More?
Here are some additional Parent Coaching Resources for you to explore.
The Ultimate Guide to Parent Coaching
- Gain incredible insights, integrate valuable perspectives and learn new ways of seeing and understanding the world.
- Learn new coaching skills, which are applicable in all of your relationships, personal and professional
- Build a business you love, that gives you freedom, flexibility and extra income for your family
Discover Why Professional
Are Becoming Parenting Coaches
We asked some of our graduates, from childhood educators to pediatricians to therapists, to share what inspired them to take the leap to become parenting coaches, and the profound personal and professional transformation they've undergone through Jai's Parent Coach Certification Program.
Explore their stories here...
Videos on Parent Coaching
Articles on Parent Coaching
Learn More About Our Mission & Values