Watch our video to discover
how you can be a part of the shift from the dominant parenting model of the past
into the new, empowered parenting model.

You'll get all the tools
you require to
transform your own parenting
and turn your passion into a
lucrative coaching career.

The World Needs More Parenting Coaches...
Parenting coaches serve as relationship mentors who help parents create the relationship with their kids that lets them feel their best.
Demonstrated Demand
So many parents know they want to parent differently than they were parented, they simply don’t know how. Parent coaches have the tools and ability to guide parents toward a new model of empowered parenting. Parent coaching is one of the fastest growing niches in the personal development industry.
The world is finally catching on to what we have known all along, that we can teach the skills of Empowered Parenting to our clients… and change lives!
Children’s Mental Health Crisis
According to the CDC, in the U.S. alone, 7.4% of children aged 3-17 years have a diagnosed behavior problem; 7.1% of children aged 3-17 years have diagnosed anxiety; 3.2% of children aged 3-17 years have diagnosed depression.
We believe this is a crisis of disconnection, driven by living in this digital world. Connected families are happy families, and open, empowered communication allows children to thrive.
Children Raised in our Empowered Model Become Empowered Adults
Imagine a world where children aren’t raised feeling unworthy, “less than,” and ashamed. When they have developed intrinsic motivation, and have instilled family values, they no longer make decisions based from fear, people pleasing or limiting beliefs.
These future grownups will be the problem-solving leaders our world needs.
Parenting Gets to Be Fun and Rewarding at Every Stage
We get to show parents how to love their parenting journey, have more peace and connection in their homes, and have way more FUN with their kids (yes, even when they are teenagers or two-year olds). So many parents feel sad, frustrated and even disappointed by their parenting experience.
It doesn’t have to be this way. Parents deserve to have parenting be their greatest joy and proud accomplishment.
We believe that by helping one family at a time, you are building a better world
(while earning a great living!)
Becoming a Parenting Coach Is Right for You If:
You Want to Do Work You Love (& make a living!)
- Enjoy a fulfilling career where you can follow your passion for parenting, and make a real difference in people’s lives.
- Parent coaching is the only career where your parenting improves your work, and your work improves your parenting.
You Want Unparalleled Career Flexibility
- Learn how to build a parenting coaching business that fit your needs (whether that's part-time, full-time, online, or in-person).
- Achieve better work-life balance by having your business fully online (which is what the majority of our coaches do!)
You Want to Earn a Generous Income
- Parent coaching is a GREAT business! So many parents want what our coaches have to offer. You’ll earn income by enrolling private coaching clients and group programs.
- We’ll help you determine your
coaching fees and create an effective marketing and sales strategy so that you can start charging for your services before you’ve even graduated from our program!
You Want to Be the Best Parent for Your Children
- Most of our coach trainees are parents, who share a common value of the desire to meet our own high expectations of our parenting. Leaders go first.
- Discover how you can help families enjoy more connection, cooperation and fun! Thrive as a parent, build a business, and do work that feeds your soul!
- As a Jai Certified Parenting Coach, you get to discover the tools of empowered parenting, and shift generational patterns of dominant, power-over and traumatic parenting, into empowered parenting for your own family.
"Going through this is allowing me to get whole. So I feel very empowered at this point.”
Being able to go through this program and to be able to heal, now I can turn around and help someone else do the same. Because you can't help someone when you're not whole yourself. Going through this is allowing me to get whole. So I feel very empowered at this point.
— Rae Stampley
"This work is so life changing that I chose to leave my clinical practice to focus on REALLY making a difference in the lives of children."
As a pediatrician, I felt GUILTY all the time. Guilty my kids were in daycare, guilty I wasn’t finding my career as fulfilling as I thought it “should” be, guilty for yelling at my kids at the end of every day. That cycle changed the day I enrolled in the Parent Coach Certification Program.
— Dr. Tiffanie Noonan
The Benefits of Becoming a Jai Certified Parenting Coach
Be Your Own Boss
Create your own schedule and ultimate work-life balance, having way more time (and fun!) with your own kids.
Work That Aligns With Your Heart
Pursue your passion and build a wellness business that aligns with your life goals.
Financial Freedom
Use your entrepreneurial skills to create a lucrative career and an additional source of revenue for your family.

Parent Coach Certification
Program Details
Here's a glimpse of what we'll cover in our 7 months together...
PHASE ONE 一 WEEK 1-12
Grow as a Parent
Discover how our methodology, based on Non-Violent Communication, Emotional Intelligence, and Neurological Development transforms your relationship with your child(ren).
Week 1: Welcome and Orientation
Week 2: Setting Your Intentions
Week 3: The Ten Core Pillars of Empowered Parenting
Week 4: Making Sense of Attachment Science
Week 5: Making Sense of Nervous System Science
Week 6: Making Sense of Mindsight and Brain Science
Week 7: Making Sense of Emotional Intelligence
Week 8: Empowered Conversations
Week 9: The PEACE Process
Week 10: Anger and Healthy Aggression
Week 11: The Power of Play and Storytelling
Week 12: Your Personal Transformation
PHASE TWO 一 WEEK 13-24
Grow as a Coach
You will be guided on a journey to gain the skills, techniques and confidence to lead others to discover a path to more connected relationships in their families, as a Certified Parent Coach.
Week 13: How to Set a Coaching Container
Week 14: Your Jai Coaching Toolshed
Week 15: Generational Pattern Coaching
Week 16: Connection Coaching
Week 17: Regulation Coaching
Week 18: Mindset Coaching
Week 19: Emotion Coaching
Week 20: Communication Coaching
Week 21: Coaching the PEACE Process
Week 22: Self-Tending, an Antidote for Anger & Aggression
Week 23: Playfulness and Creativity Coaching
Week 24: Authentic Appreciation and Radical Reflection
PHASE Three 一 WEEK 25-28
Grow as a Leader
Launch your own Parent Coaching business using our proven marketing, enrollment and social media strategies. You'll get templates, scripts, business coaching, and so much more!
Week 25: The Mindset & Success Practices
Week 26: No-Cost & Low-Cost Lead Generation
Week 27: Authentic and Empowered Sales Conversations
Week 28:
Long Term Business Growth Strategies
Our tuition is $4,750 when you choose our payment plan or as low as $3,750 when you pay in full!
For specifics, fill out your application and our team will help find the best option for you:

Explore This Financially & Emotionally Rewarding Career Risk Free!
The Jai Institute stands 100% behind this Certification Program
If you are not 100% satisfied with your purchase, within the first thirty days of commencement of your Program, we will fully refund the cost of your Transformational Parenting Coach Certification. Please notify us within the guarantee period by emailing support@jaiinstituteforparenting.com if you have any concerns or to request a refund.
"The training was super healing for me"
The training was super healing for me, and gave me a lot of energy as a coach to be able to give that to my clients – because I had that experience of it being such a game changer for me.
— Niurka Maldanado
Frequently Asked Questions

Steps to Enroll In An Upcoming Parent Coach Certification Cohort:
Step #1
Submit an Application
This short application will help you to get clear on your goals as a parent, and for your potential new career as a parenting coach. It will take less than ten minutes to complete.
Step #2
Schedule Your Program Demo with our Admissions Team
When you submit your application, you’ll be taken to our scheduling system where you can find a time slot that works for your schedule. The purpose of scheduling your demo is for you to get all of your personal questions answered, and for us to ensure that you’re a great fit for our program. Your admissions advisor will share all current tuition incentives and payment plans.
Step #3
Find an Upcoming Cohort Day/Time that Works For You
Your admissions advisor will help you find the cohort time that best fits your busy schedule. Most of our coach trainees are parents, many have full-time careers, many are homeschooling children, and all are leading busy lives. We’ll help you to create a success plan so that you can successfully participate in and complete your certification program.
Step #4
Let the Learning, Growth and Transformation Begin!
As soon as you register you’ll get access to our program reading list (we read amazing books!) and your pre-certification module to give you a tour through our learning management system and help you plan how to make the most of your time with us here at Jai! Once your training officially begins, we support you every step of the way.
Get Started Today!
"You see the transformation with your kids in your own home and then, you can definitely see it in others."
There are really no words to describe the connection that you really start to have with your children when you get the tools through coaching. You get deeper into that work when you become a parenting coach. The market is there. You see the transformation with your kids in your own home and then, you can definitely see it in others.
— Danielle Backers
"The largest impact I have experienced through this program is the shift in the relationship with my children."
The feeling of connection and working together as compared to me “dictating” over them is so much more natural and eliminates tension on many levels. . . [and] has opened space for more fun, laughter and play... The joy and richness I have experienced as a parent is beyond words; and just as I think it cannot get better, I notice ways in which it does. This has a ripple effect.
— Jennifer Winzeler
The Jai Institute For Parenting Is Mission And Values Driven
Our mission is to teach parents how to raise emotionally healthy children without compromising values, limits and boundaries. Our vision is a world where children grow into emotionally healthy, confident and empowered teens and adults.
Here Are Our Eight Core Beliefs:
Need More Information?
Our FREE Virtual Info Session shares everything you need to know to discover your future as a Parenting Coach:
Browse Our Conscious Parenting Blog: