Our published tuition is $4,750 for the seven-month certification program when you choose our 10-month payment plan, however you can save an additional $1,000 when you pay in full, bringing your tuition down to $3,750!

For specifics, fill out your application and an admissions advisor will work with you to choose and access the most affordable tuition plan.

While you may enroll in Jai to meet the goals for your own parenting (as many of our students do), you will also learn to charge for your services as a Parenting Coach by  delivering our turnkey 12-week Parent Coaching program as a service to others. 

We teach you everything you need to know to get coaching clients, and most graduates report that they are able to earn their tuition back with just 3-5 coaching clients (depending on the rates you set for your coaching practice). The 4 weeks of business training at the end of our certification program sets you up to succeed!

Since we are committed to the small-group training model, we have new groups starting 2-4 times a month. We offer a variety of days and times for your live cohort call so that you can find a time that works with your schedule. 

To find an upcoming cohort that will work for your schedule, fill out the application and your admissions advisor will inform you of our upcoming start dates and times. You can also register now to lock in your savings, and enroll in any cohort within a 12 month period. 

We require 100% participation in order to become a Certified Jai Parenting Coach. In the case of inevitable life circumstances, we offer the ability to watch the class recording and submit reflections to count towards your class participation. All students are required to attend a minimum of 80% of their Live Classes in order to become certified.

The live classes are essential to you achieving the capability and confidence as a coach. It’s where you practice, ask questions and get feedback from your Jai Master Trainer. 

We work to offer an assortment of cohort times to meet the needs of our global community (we have students and graduates from 65 countries . Most of our cohorts take place during weekday working hours in the U.S. time zone. We also have a trainer in Sydney, Australia for students in Asia, Australia and New Zealand, and offer at least one 8pm Eastern time cohort each month.

When you graduate from the Jai Institute for Parenting you are being certified by Jai to use our materials and coach using our proprietary methodology. 

The accrediting body for life coaches is the International Coach Federation, or ICF. We are NOT an ICF accredited coach training program as we do not qualify because of our specialization in parent coaching, vs. comprehensive life coaching. 

We could pursue accreditation as a specialty program, however, this would only be useful to coaches who are already graduates of an ICF certified training program. 

We are committed to financial accessibility. 

Most ICF certified programs range between $8,000-12,000 for tuition. Because of our commitment to financial accessibility, we will not be pursuing this at this time. 

This article explains why Parent Coach Certification Programs do not qualify for ICF.

One of the biggest myths we hear from potential students is the idea that in order to be a Parenting Coach, you need to be a “PERFECT PARENT.” This is simply not the case, nor an achievable ideal. 

The Jai Methodology embraces the truth that we are all human, we all make mistakes and that one of the most powerful skills in any relationship is the ability to create REPAIR: to allow conflict, while staying connected. 

You will learn how to support your CLIENTS to learn this skill, based on our methodology, not your day-to-day experience as a parent. 

While many of our students have backgrounds in education, traditional mental health and medicine, this is not a prerequisite to becoming a parenting coach. 

Our curriculum is robust, giving you the foundations of child development, attachment science, non-violent communication, emotional intelligence and professional coaching skills to empower you to succeed regardless of your background or prior education.

Many! We believe that there will come a day when parenting coaches are as commonplace in a family’s support system as pediatricians, which means we’ve only scratched the surface of the opportunity to do this vital work. 

Some of our graduates are using their certification as a side gig, while homeschooling, raising young children, or working in a different career. Others have created full-time income through their practice. We are proud that many of our graduates are authors, leaders and influencers in the Peaceful Parenting space. 

Recently, many of our graduates are sharing that they are being engaged by schools, corporations and organizations to deliver our 12-week Parent Coaching program. 

Here’s some of their businesses to inspire you to see what is possible! 

• Rachael Rogers
• Marcela Collier
• Destini Ann Davis
• Anastasia Griffith
• Crystal and Rae Stampley
• Alita Blanchard
• Kim Muench
• Sarah R. Moore
• Fiona Ng
• Lisa Smith
• Lelia Schott
• Lori Petro
• Dayna Ciarfalia
• Maddalena Milani

This program is for you if you have a longing in your heart to help children by supporting parents to discover a new, more connected and empowered model of parenting so that they can develop rich, life-long relationships with their children. 

Listen to our Director of Education, Rebecca Lyddon’s response to this question here.

While it can certainly help to have a background in coaching, education or working with families, it is not necessary. This is a space of learning. It is supportive for you to already be on board with Empowered Parenting, even if you still have fear around it and/or aren’t executing it fully. The desire that you have is all that is required. 

If you question whether or not you’re aligned with Empowered Parenting, our recommendation is that you read the first book we cover in our training, Beyond Behaviors by Mona Delahooke. If you read this book and feel aligned, even if it feels scary or you worry about being judged by others, then YES! Come. Join us. And… if you don’t feel aligned with the ideas shared there, then we probably aren’t the best fit. 

We’ve trained engineers, corporate executives, physicians, educators, therapists, computer scientists and every day stay-at-home parents. If you have a passion for changing as a parent and changing parenting for the world, then we can support you to thrive as a parenting coach. 

Being a parenting coach is not about being a perfect parent. In fact, that would make you really out of reach for people and unavailable to meet them where they are. So you can let go of any idea that you have to be some kind of super parent to do this work effectively. In fact, the opposite is true – the more real you are (and are willing to be), the better. 

If you think about the idea of being a coach in any context, for whatever area of expertise, essentially your role is to allow your client to claim what they want for themselves, to set intentions. For example, as a fitness coach, you would help your clients set fitness goals. As parenting coaches, we help our clients set parenting goals. 

Then, we provide them the training, the accountability, the loving support for them to follow through on their intentions, celebrate their successes and to create the change that they want. 

What's profound is that as parenting coaches we're not here to tell other people how to parent. In fact, many of our coaches tell stories about having clients who still use more punitive measures with their kids and how their role is to help them use those approaches less and less, not to judge, not to make wrong, not to assert their personal values on another family. The parents get to choose that for themselves. We are the conduit. Of course over time, our hope is that the peaceful parenting practices that we choose are far more successful, so people become more and more comfortable letting go of punishments, consequences and spanking, if that's still happening. 

We just want to make the world better and better and better. This is what makes a great parenting coach. Not perfection. 

For more on this topic, visit this powerful video and blog from our CEO and Founder, Kiva Schuler.

We absolutely have graduates who are not parents. It is a different experience for sure, as you’re not able to experience the day to day outcomes of the implementation of what you’re learning. However, different doesn't mean better or worse. It is simply different. 

Many of our non-parent students are educators, doulas, therapists or other professionals who are already working with children or families in some way. You will learn so much as a witness to the growth of the parents and fellow students in your cohort.

The profession of coaching has no licensing requirements in the United States or internationally. You should consult with your tax advisor on the appropriate business entity for your personal situation. 

When you graduate from the Jai Institute for Parenting you are being certified by Jai to use our materials and coach using our proprietary methodology. 

The accrediting body for life coaches is the International Coach Federation, or ICF. We are NOT an ICF accredited coach training program as we do not qualify because of our specialization in parent coaching, vs. comprehensive life coaching. 

We could pursue accreditation as a specialty program, however, this would only be useful to coaches who are already graduates of an ICF certified training program. 

We are committed to financial accessibility. 

Most ICF certified programs range between $8,000-12,000 for tuition. Because of our commitment to financial accessibility, we will not be pursuing this at this time. 

This article explains why Parent Coach Certification Programs do not qualify for ICF.

Yes, we hold inclusivity as a core value. It is so heartening to see more and more dads, and nonbinary parents come into our training program. 

Parent coaching is a fast-growing, deeply fulfilling but little-known career path where you help other parents improve their family relationships and quite literally change lives.

Parent coaching begins with supporting clients in examining their approaches, beliefs and attitudes towards parenting and discovering where they would like to see change and growth. Parent coaches come from a variety of modalities and backgrounds, making the choice for who to work with an important one based on your values. 

The Jai Institute for Parenting's Parent Coach Certification program curriculum draws from the expertise of a wide variety of top recognized experts in all areas of empwoered and peaceful parenting and brain science. We combine attachment theory, neuroscience, childhood brain development, as well as emotional intelligence and self-regulation to create a well-rounded powerful program that prepares our coaches for this incredible career.

Becoming a parent coach begins with getting certified through a parent coaching program. 

The work includes learning the skills, approaches and new perspectives that help you to separate your own experiences and reactions from what is actually happening in the present moment with your child. You are then able to act from a place of understanding, compassion and connection instead of overwhelm, frustration and reaction. 

During the certification process to become a Jai Certified Parenting Coach, you will begin to familiarize yourself with and apply this parenting philosophy in your own life in ways that work for you and your family.

Through the Jai Institute for Parenting, parental coaches go through a seven-month training program which includes a client practicum and business training as part of the certification process.

Courses are delivered via online learning platforms, videos, reading assignments as well as workbooks and exercises. There is one live group call per week, with a Master Trainer; and a coaching practicum which begins with a small practice coaching circle in Phase 1 of the training, and then a practice client in Phase 2.

New small group classes begin every month.

In order to become a parenting coach you will need to complete parent coach training and certification including a client practicum. 

This training period will allow you to become familiar with a wide variety of parenting topics including: attachment theory, the neuroscience of brain development, empowered parenting techniques to apply in situations of distress or conflict, ways to create deeper connection to children through fun and play, and many more important areas of learning.

There are no pre-requisites required to begin your training program, other than a desire to help families.

Yes, of course! Please visit our Resources page for a full list of our Parent Coaching resources (including free guides, videos, and blogs!)