Transforming Lives Through Zen Fam Parenting and Yoga: Jessica Hausknecht’s Journey
Jessica Hausknecht’s journey as a parenting coach is a story of passion, dedication, and transformation. Based in Boca Raton, Florida, Jessica runs
Zen Fam Parenting and Yoga, a business that blends the
principles of parent coaching with the calming practices of yoga. With certification from the Jai Institute, Jessica has built a successful career helping parents navigate the complexities of raising children while maintaining a fulfilling personal life. Her experience demonstrates that with the right approach and mindset, it is possible to make a significant impact while also creating a sustainable and rewarding career.
Embracing the Role of a Parenting Coach
Jessica graduated from the Jai Institute in 2021 and swiftly transitioned into her new role as a parenting coach. Reflecting on her journey, she shares, “I am super happy with the salary that I am making as a parenting coach right now. I choose to work about 20 hours a week because my kids are still young. They are 12 years old, ten years old, and nine years old. And at the same time, I know if I wanted it to be a 40-hour-a-week business, it could be.”
The flexibility of her work schedule allows Jessica to balance her professional and personal life, ensuring she can be present for her children while also growing her business. This balance is a significant advantage for many aspiring parenting coaches who seek to integrate their careers with their family responsibilities.
Rapid Business Growth and Success
Jessica’s business took off quickly. Remarkably, she secured her first full-paying client before she even graduated from the Jai Institute. “I had a client, a full-paying client before I graduated,” Jessica recounts. “It was such a beautiful curriculum that anyone can follow. And all of my first clients were full-paying. I charged $1897, which included the workbook to be printed and sent as well. It just felt so good. I felt so prepared.”
This early success set the stage for Jessica’s continued growth. By offering a combination of individual, couple, and group coaching, she has reached a broad audience and made a significant impact. Her dedication to using the Jai Institute’s curriculum, which she describes as thorough and effective, has been a cornerstone of her success.
Overcoming Mindset Challenges
Like many new entrepreneurs, Jessica faced mindset challenges, particularly around the concept of charging for her services. However, she embraced these challenges head-on. “People pay attention to what they pay for,” she explains. “It’s really important not to just give away your time. You want people to stick to your whole purpose here, and that is transformation.”
Jessica practiced her pitch repeatedly until she felt confident asking for payment. This preparation, combined with her belief in the value of her services, helped her overcome any discomfort. She emphasizes the importance of understanding that charging for her services is not just about making a living but also about ensuring clients are committed to their transformation.
Expanding Her Reach
To expand her audience and attract more clients, Jessica adopted several strategies. She started by leveraging her personal network and then moved on to broader marketing efforts. “I started to compile a list of people who were interested. I created a lead magnet, ‘Crazy to Connected at Bedtime,’ which parents could access by trading it for their email,” she shares.
Jessica also used social media to her advantage, posting one-minute videos and other content to engage with potential clients. She attended networking events and reached out to pediatricians and schools to establish connections. These efforts paid off, allowing her to build a robust client base and continue growing her business.
The Impact of Parent Coaching
Jessica’s work has had a profound impact not only on her clients but also on her own family. The principles she teaches have helped her create a deeper, more meaningful connection with her children. “I felt so prepared. I had all the tools I needed. I worked through my own pain points in my home, so I was really confident enough to deliver the information,” she explains.
This personal transformation has been a source of inspiration for Jessica’s clients. Her authenticity and willingness to share her journey resonate with parents who are struggling with similar challenges. By modeling the changes she advocates, Jessica provides a powerful example of the positive effects of parent coaching.
A Vision for the Future
Looking ahead, Jessica has ambitious plans for Zen Fam Parenting and Yoga. She is currently working on a book and plans to launch a membership program to provide ongoing support for her clients. Her vision is to reach millions of parents with her message and to change the way people approach parenting.
“My goal is to repurpose the pain that my family and I have gone through by making this common knowledge to every parent,” she says. “When we decide to be a parent, there’s training available. I really spend a lot of time trying to explain how parenting behaviorism is antiquated and causes more harm than good.”
Jessica’s passion for her work is evident in everything she does. She is committed to spreading the knowledge she has gained and helping as many families as possible experience the benefits of parent coaching.
Words of Wisdom
For those considering a career in parent coaching, Jessica offers valuable advice. She encourages new coaches to practice their pitch and to be confident in the value of their services. She also emphasizes the importance of staying true to oneself and finding a balance that works for each individual’s unique circumstances.
“If there’s a strategy that you feel the most comfortable with and aligns with who you are, your energy, your experience, go in that direction,” she advises. “And if you do feel uncomfortable somewhat, that’s totally okay. That means that you’re growing, and that’s supposed to be there.”
Jessica Hausknecht’s journey is a shining example of what is possible with passion, dedication, and a commitment to making a difference. Through
Zen Fam Parenting and Yoga, she has built a successful business and created a lasting impact on the lives of countless families. Her story is an inspiration to anyone considering the path of a parenting coach.
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