The Benefits of Becoming a Parenting Coach

Many parents in the world feel profoundly clear that they want to parent differently than they were parented. The ‘old ways’ clearly don’t fit, but they just don’t know where to turn next on their parenting journey. The yelling, the bribes, and the punishments don’t feel good to them, and they want to change their parenting.

There is an abundance of information on social media, but adopting new ways of parenting requires something more than simply reading about it or watching someone talk about it. They need support that will help them grow in their self-development so they can integrate all the tools and information.

They just don’t know what that something is…

At the Jai Institute for Parenting, we help parents develop modern parenting skills. We help parents shift away from reactionary parenting patterns of punishments, blame, and dominant methods and embrace more intentional, conscious parenting from empowerment and choice. 

Parents are stuck in patterns of power over/under and need support integrating and becoming more capable and competent empowered parents.

We give parents hope that there is a much better way and that it is never too late to move in a different direction of parenting and create the connection they’ve always longed to share with their children.

This is where Parent Coaching comes in.

Our community of passionate, committed coaches is lit up with being the change makers, peace bringers, and leaders for parents all over the world. Our parent coaches support families around the globe to create more peace, connection, and cooperation in their homes.

Why Become a Parenting Coach?

The number one reason to become a parenting coach is that you care deeply about the well-being of kids, parents, and families. Parent coaching nurtures the most precious and fragile kind of well-being: the emotional well-being of the child. When parents are supported, everyone thrives.

By investing in this work, we can set ourselves and future generations up for success, happiness, fulfillment, and connection. We can heal lineages, release the burdens of intergenerational patterns and wounding, and stop our own patterns from being passed onto our children. In other words, we are able to change the world by changing the way that parents parent. 

And this is the only work where your parenting improves your career, and your career improves your parenting! Being in this work at your own pace allows for more space to be with your children, all while sharpening your tool set for parenting your children in a way that empowers you and your child.

Developments in neuroscience have allowed us to observe that the old parenting narrative of ”the child will be seen and not heard” and “you will do it because I said so,” otherwise known as dominant or “power over” parenting, does not work in raising children who grow into adults that know their morals and values and have a deep sense of self-worth. Children who are raised in this model become the leaders our future needs. They are emotionally intelligent, empathetic, and courageous. 

This is where you come in as a parenting coach. You really, really get how a child is impacted by their parents and how much unintentional harm is caused to children through dominant or “power-over” parenting. And through this understanding, you get to provide parents with the tools to deconstruct the power-over -or- power-under methods of parenting and give parents the chance to parent their children in a new way—where all needs are met. So many parents know they want to parent differently; they simply don’t know how. As a parenting coach, you get to show them!

These tools aren’t solely for other parents and families. Parents who go through this program get to integrate the tools and get the education themselves first for their own parenting. So, if you’re a parent yourself, the primary beneficiary of your journey to becoming a parenting coach is your own family. You get to be the one who breaks any cycles of abuse, shame, guilt, and emotional wounding in your lineage. Your own children will naturally pick up on and model your new foundations of emotional intelligence, self-regulation, and communication.

We have people from all careers joining the program - educators, doctors, teachers, etc. because we offer such a unique experience that complements many careers and also offers a path forward if you want to provide parent coaching exclusively. 

Our coaches are extremely passionate about bringing these tools to their clients and customers. Not all of our coaches choose to launch a parent coaching business, but those who do realize how much demand there is for their coaching. 

A parenting coach's job is to support clients in defining family goals, establishing family values, and creating rules, boundaries, and limits based on these frameworks, all while showing empathy and allowing the client to feel supported and seen. 

Parent coaching provides many elements of education, guidance, and support, including:

• Educating parents on the latest childhood development & neuroscience research. 
• Helping parents integrate information and put it into practice (role play & individualizing based on family needs, etc. )
• Supporting parents in developing awareness of generational patterns. 
• Helping parents develop self-care practices so they can handle the stresses of modern-day parenthood. 
• Teaching parents learn the art of loving limits/boundaries. 
• And helping parents learn effective skills & tools for parenting from intentionality (optimizing their outcomes for their kids).

A parent coach provides knowledge and tools as an educator, supporting parents in learning communication skills and how to handle their own emotions, needs, and feelings in a way that ignites a deeper connection with their children.

A parent coach is an advocate and support system for their clients. Shifting family dynamics, conditioned ways of thinking, and reactive behavior takes practice, feedback, and accountability, which are all aspects that a parenting coach provides in their practice. A parenting coach is a leader, a hope holder, and a change agent who is committed to providing the best support and tools for the familial success of their clients.

Five Benefits of Being a Parenting Coach

1. Be a leader in your community by setting an example of what empowered, peaceful parenting looks like.

2. Improve your own parenting while also helping people seeking their own parenting transformations to improve their relationship with their kids.

3. Coach your clients from anywhere, anytime, doing work you love that aligns with your heart and your personal goals.

4. Create financial freedom with alternative revenue streams, such as hosting virtual group coaching programs, podcasts, books, or courses.

5. Be your own boss and create a schedule that works for you, your family, and your clients.

Becoming a Certified Parenting Coach requires choosing and going through a coaching certification program that matches your goals, learning styles, and values. It is critical to choose the right program for you. You’ll want to look at the values alignment, time commitment, and tuition (reputable coach training programs range from $3000–$12,000).

Depending on the program, you can receive your coaching certification in 6-12 months. After receiving your certification, there comes a lot of powerful work in building your skills and business. Great coaches are made through coaching!

Practice, practice, practice. Many of our students here at Jai work with several clients pro bono or for a small fee to gain confidence and competence. With Jai, you’ll grow as a coach as your business grows.

There are several key aspects to giving you the confidence and competence to thrive as a Jai Certified Parenting Coach. 

1. Knowledge

Think of our program as a master’s degree in Empowered Parenting.™ In our program, our students learn attachment science, nervous system science, and the language of feelings and needs. Throughout the 24 weeks, our coaches-in-training gain exposure to proven coaching methodologies that allow us to do the profound work of allowing people to grow and transform as parents. 



This component of our program is delivered in a learning management center through weekly training videos, reading assignments, written exercises, and cohort group sessions to support and provide empathy throughout the process of this work. Live cohort group sessions provide a space for interactive and hands-on learning and a supportive place to bring empathy, community, and connection during the training. It is for this reason that we have such a connected and rich community of coaches here at Jai.

2. Practice

Within each coach training cohort, a Jai student will be placed in a smaller group, which functions as a practice coaching circle. Each week, our coaches in training are given specific practice exercises that support the weekly content. Together in small groups, our students practice coaching and are the practice clients for their fellow coaches-in-training so that they can learn these new skills hands-on.

In the second half of the 24-week training, our coaches-in-training take a practice client through the 12-week Ultimate Parenting Success Course so that they can get feedback and support, all while gaining confidence in the work.

3. Mentorship

Each cohort is led by a Jai Master Coach & Trainer. Our trainers are passionate advocates of this work and will be there to support our coach trainees every step of the way. Our coach trainees learn so much from witnessing their trainer coach their fellow cohort members while also having their own profound personal breakthroughs.

The transformation stories that come with being a parenting coach don’t stop at the bond you have with your children. This work changes your relationships, friendships, work connections, and more. This work is human-centric work, and that’s why it transforms human lives.

You can join this mission to bring more peace into the homes of families around the world. Apply to become a parenting coach today!

Meet Your Author, Kiva Schuler
Jai Co-Founder and CEO