1. You can expect to be able to reflect back on the patterns that were at play when you were a child, specifically through the lens of differentiation between the power-over paradigm—of control, conditional love, manipulation, punishments, and demands—and how to make the shift to Empowered Parenting. You’ll notice the ways you carried the way you were parented into your parenting today. You’ll discover the steps to learning a new way to parent—one that prioritizes the humanity of every being in the family,  the relationships, and true unconditional love and acceptance. 
2. You’ll build skills as a Parent Coach, based on interpersonal neurobiology. You’ll learn how to support other parents to evolve their own personal narrative and develop new access to emotional regulation, conscious communication and empathy. 
3. You’ll learn how to teach people to communicate, leaving behind projection, shame, blame and trigger, and discovering how to make the shift to a more connected way to communicate, while still being able to set boundaries that give children safety, structure and guidance without shame or manipulation. 
4. You’ll be supported through any fear or resistance to letting go of power-over strategies and discover the tools to allow others to do the same. We explore healthy aggression, grief, fear, and JOY, giving families a new system of peace and connection in their homes. 
5. Finally, our commitment is that you graduate from our program with the competency and confidence to bring this work to the families you work with as a Jai Certified Parenting Coach. 

Our work is rooted in Attachment Science—understanding the way we were parented as children and how it defines our relational context—meaning our ability to connect vulnerably and authentically with anyone outside of ourselves as adults, and specifically as it relates to our own children. 

This is done through the methodologies of non-violent communication, emotional intelligence and somatic awareness. This is the science of the nervous system, learning to self-regulate, so that we can co-regulate with our children until they gain the capacity for self-regulation (in their 20’s!!). We dive deeply into neuroscience, specifically understanding the development of the human brain. 

Listen to our Director of Education, Rebecca Lyddon share more about the scientific foundations of our work here.

As coaches our commitment is to show up 100% for the clients who trust us to support them to make a change in their families. And our clients must also commit to doing this work. We have proven outcomes with thousands of families all over the world. 

And sometimes, people believe they are ready to make this shift, but don’t show up with their full presence and commitment. This is the nature of coaching. 

One of our favorite success stories is a family with children in their 60’s! Many of our students have grandchildren, or children already in college, or off living their adult lives. It is NEVER too late to reconnect with you child, to heal and mend things that happened in the past, even decades ago! 

It is a different experience for Jai students whose children have already left home, and aren’t in the day to day experience of this transformation. But different isn’t good or bad! It is simply different. And often, these are the coaches that have more time capacity to take this work out into the world and change lives! 

Coaching and therapy are two very different professions. Therapy is a healing profession, focused on the past and meant to support mental health challenges. Coaching looks to the future, supporting people to create intention and vision, and then follow through with action and commitment. 

We are a coaching organization. When there is unresolved childhood trauma, or mental health needs in the clients we serve, we refer out to licensed mental health professionals. 

For more on this topic, watch this video from our CEO and Founder, Kiva Schuler. 

Our students typically come into our program with four general categories of intention for their coach training. This is a very personal and unique choice and there’s no “right path” for our coaches. We want you to use this powerful training in the way that works best for your family, time capacity and income needs and goals! 

The Four Categories: 

1) To impact their own parenting confidence and fulfillment

Some of our students simply want these skills for their own families. There is no greater immersion into making the shift from the dominant model of parenting to the new, connected, peaceful and empowered model of parenting, than gaining the skills of a parenting coach. 

To read about a family that had this intention, read about Dr. Nic Lucas and his wife Rhoda here!

2) To create income working part-time while raising kids

Many of our students' primary focus IS parenting their own children. The opportunity to become a Jai Certified Parenting coach gives them a way to make extra money on the side, while being able to pick up their kids from school every day, homeschool, or tend to small children who are still home full-time. For these parents, working with a couple of clients at a time and earning an extra couple of thousand dollars per month for their family is enough! 

Meet a coach who is using her certification as a “side gig...” Read Niurka Maldonado’s story here! 

3) To earn a full-time income replacing employment with purpose-driven work

Other students come into our training with the intention of doing this work full-time and earning a full-time living doing it! A full practice would likely be made up of 10-12 personal clients at a time, with a group program or two to allow families more flexible payment options to access this life-changing work! 

Building a full practice takes time and commitment, but here at Jai, we give you the training, support and community to allow you to reach your business goals!

To read about a coach who made the transition from full-time employment to full-time coaching, read Dr. Tiffanie Noonan (yes, she’s a pediatrician!) here. 

4) To become a thought leader

Some of our coaches have bigger entrepreneurial goals… meaning they want to build a leveraged business that generates revenue beyond getting paid to work with clients. These coaches are writing books, creating their own digital courses and programs and cultivating and nurturing large social media followings. Seeing the core work of Jai being transformed, applied in new ways, or to specific niches – i.e. kids with ADD, divorced families, BIPOC families, military families, etc – fills us with pride and joy!

To read about one of our “empire builders” meet Lisa Smith, founder of The Peaceful Parent here. 

We live in an amazing time, given technology, when we can work with clients anywhere! Most of our coaches are working virtually with their clients… over the phone or on zoom. The same can be said for marketing. 

However, it bears stating that the easiest way to start getting clients is via personal connection… whether it’s connecting with people you already know, hosting workshops in your community, or going to networking events (don’t worry… we teach you how to do all of these things with authenticity, integrity and love). 

Online marketing works… it just takes a bit longer to build relationships and trust! It can be done. 

This is a very personal decision. However, your business coach will work with you to set your rates in your final four weeks of the training. For new business owners, who have never enrolled clients before, we advise you to start where you’re comfortable… perhaps $500 for the core 12-week program. 

Our recommended goal is to get comfortable enrolling 1-1 clients for $1,500. More seasoned and advanced coaches, or those who are coming to the program with an already established business are charging $2,500+ for their core 12-week coaching packages. 

We will share the resources for you to accept payments and set up your coaching business in the last four weeks of your parent coaching certification. 

This is a very personal decision. One of our coaches reached 6-figures in income before she even had a website! Others choose to invest in full branding, custom websites and business coaching. 

You should consult your personal tax advisor for advice on setting up a business entity that works best for you. However, as a sole proprietor in the USA, you do not need to have a separate entity for your business.

The business training gives you the foundations of setting up and launching your parent coaching business. You’ll discover the simplest and most affordable ways to get your business off of the ground and start enrolling clients. In fact, you’ll be highly encouraged to enroll paying clients while you are still with us in this final month of your parent coach certification program (see full course syllabus here).

Phase 3:

• Week 25: The Mindset, Success Practices and Foundations of Your Coaching Business 
• Week 26: No-Cost and Low-Cost Lead Generating Strategies
• Week 27: Authentic and Empowered Sales Conversations
• Week 28: Follow Up and Long Term Business Growth Strategies

We love our Jai graduates community! There are hundreds of coaches from all over the world in our private graduates group, there for you on a moment's notice to provide resources, advice and connection. Growing a business is hard. Growing it without community is almost impossible! 

When you graduate you can continue to stay connected through the group, participate in community calls with guest speakers, and join our virtual coaches conference. 

You’ll also be listed in our Coaches Directory Website so that we can help people find you! 

Yes! The beauty of this community is watching the work evolve, shape shift and be applied to different niches, combine with other modalities and serve diverse populations. 

Our published tuition is $4,750 for the seven-month certification program. We offer generous fast-action discounts, pay-in-full tuition incentives and long-term payment plans, bringing the price you pay to as low as $3,750.

For specifics, fill out our application and your admissions advisor will work with you to choose and access the most affordable tuition plan!

We do not offer scholarships at this time. We are already the most affordable, comprehensive, research-based Parent Coaching Certification program in the industry and are committed to remaining so.

However, we do offer generous fast-action discounts, pay-in-full tuition incentives and long-term payment plans, bringing the price you pay to as low as $3,750.

For specifics, fill out our application and your admissions advisor will work with you to choose and access the most affordable tuition plan!

If you are not 100% satisfied with your purchase, within the first ten days of commencement of your Program, we will fully refund the cost of your Parent Coach Certification Program minus a 5% cancellation fee for administrative costs. Please notify us within the guarantee period by emailing support@jaiinstituteforparenting.com if you have any concerns or to request a refund.

You are strongly encouraged (but not required) to utilize our client portal for your clients, to coach them through the 12-week Jai's Transformational Parenting Process

 While you may also choose to integrate what you learn into your own coaching curriculum and teachings you may not copy our materials outright without including attribution, meaning any content that has been created by Jai must be attributed to Jai, with our copyright and website included, and used with permission. 

We do offer advanced coach trainings, ongoing programs, and marketing packages to support our graduates, including a monthly membership with advanced mentoring and unlimited client portal licensing access; however none of these are required for you to spread your wings and fly as a Jai Certified Parenting Coach. We also have graduates who have incorporated the training into their existing businesses, or new content in a variety of ways. 

Since we are committed to the small-group training model, we have new groups starting 2-4 times a month. To find an upcoming cohort that will work for your schedule, fill out the application and your admissions advisor will help you find a group that works for you! 

There are two components to our training. 

The first is our online platform. You’ll receive weekly modules for each of the 28 weeks that include video, reading assignments, workbooks and exercises. 

During the first 24 weeks (Phase 1 and 2), you will be supported in your 1-hour live call with your cohort Master. Each cohort is an average of 15 participants (max. 18) to ensure that you receive ample time for personal coaching, getting your questions answered and practicing your new skills. 

You’ll also be assigned to a Practice Coaching Circle with 2-4 other students so that you have time to practice coaching and gain the confidence you need to thrive as a Jai Certified Parenting Coach. 

By week 14 you’ll be ready to start working with practice clients! You will work with one case study practice client in order to complete your certification requirements.

Finally, you spend the final 4 weeks of your certification (Phase 3) working with a Business Mentor to launch your Parent Coaching business! 

We recommend that you have the capacity to commit 5-7 hours a week to your training. In addition to your live one-hour cohort group call, you’ll need to complete the module and reading for the week, and meet with your Practice Coaching Circle (PCC) for one hour to complete your weekly PCC assignment. 

Each student is assigned to a smaller group (2-4 students) in a Practice Coaching Circle (PCC). Each week, you’ll be given a PCC assignment, where you’ll get clear and specific instructions on active listening, our 5-D Coaching Process, and other strategies, tools and skills.

We want you to already be comfortable with what you’ve learned here when you graduate, so that you can immediately start working with paying clients. This means practice is vital!

Our training is currently available in English. However, several of our coaches have translated the parent-facing curriculum into Spanish and French, for use with their clients, and they share generously in our graduates community.

Diversity, Equity and Inclusion are some of our core values. We strive to make our programs welcoming to people of all cultural backgrounds, races, ages, gender identities, religions and physical abilities.

Part of our mission is to grow a community of parenting coaches who hold the values of Equity, Justice, Inclusion, Diversity and Integrity in their client work, in their businesses, and in their lives. 

We support our team members with education and information relating to issues of social justice and equity, and provide support and required supplemental training on issues of equality and equity to our students and graduates. We also explore all areas of coaching skills through the lens of Equity. We do so in order to support our coaches to be aware of issues of white supremacy, patriarchy, internalized oppression and social justice, so that they can be stewards of justice in their practices and in the world.

We continue to learn and grow in this area, and are committed to doing better and better when it comes to supporting and nourishing all individuals.

Click Here to Listen to Some of Our BIPOC Coaches Discuss Their Jai Journey >>

Click Here to Listen to Some of Our Dads Discuss Their Jai Journey >>