How to Finish Strong at the End of the Year in Your Business

Katie Owen • December 1, 2023
How to Finish Strong at the End of the Year in Your Business

It can be easy to slide into the end of the year at a lukewarm pace. After all, there is ‘only’ one more month left in 2023, and most of us have a lot to do to prepare for all the holidays. We could all easily write ourselves a solid list of reasons why it ‘makes sense’ to slow down our business efforts and start again fresh in the new year.


But as tempting as that may be… Don’t do it. Consider instead ending the year strong!


Here are my top six simple actions to feel amazing about the way you cap off the year in your parent coaching business:


#1 Festive Follow-up


Staying in touch with current and past customers couldn’t be easier this time of year. It’s the perfect time to reach out just as everyone dives into the fun/stressful, busy/challenging family times that the holidays can bring.


Use this time to follow up with anyone you’ve had a connection with. Current and past customers are statistically more likely to invest or reinvest in your services than find new ones. So be sure to nurture those relationships. This time of year can bring many family dynamics to a head, so it’s also prime time for referrals.


#2 End-of-Year Holiday Offer


If you want to ensure a strong finish to the year financially, consider offering a special price for a limited time or a limited number of clients. Consider a 2-3 session top-up package for past clients or a seasonally themed package that speaks to the stressors families experience this time of year. 


Get creative and imagine an offer that would be hard to refuse in theme and value. Think about what your clients struggle with the most over the holidays and give them an offer that would provide the relief they’re looking for.

You could host an evening event where you share a few of your favorite seasonal strategies for peace and connection with a small group of parents over appetizers and drinks or perhaps an afternoon New Year-inspired ‘retreat’ for moms mid-holidays. Brainstorm ideas with your friends and fellow coaches and run with them!


#3 Write Love Letters to Your Future Clients

(aka Marketing)


If you have space in your day because things have slowed down, start to plan and execute your marketing for the new year. Make a calendar of topics for social media, plan a whole day to create videos you might not otherwise have time to focus on and get ahead on social posts.


If social media is not your thing, try getting a few meetings, lunches, or coffee dates on your January calendar with people in your network. People are often much more open to putting something on their schedules for January rather than trying to find time in an already-packed December.


It’s also a great time to get reach-out letters teed up to send in the new year. Plan your next speaking engagement and make a list of places to offer it. Even if you think you’ve considered all your options, I promise you haven’t.


#4 Celebrate!



Get together with other Jai parent coaches or other small business owners you know to celebrate all the incredible successes and lessons of the past year. Talk about what worked and what didn’t. Make an exhaustive list of every single thing you did to build your business this year. 


Celebrate your ACTIONS, not the OUTCOMES. You only have control over what you do, not whether it has the effect you were hoping for.


Make a note of things you’d like to replicate in the coming year ahead, what specific steps you will take to do that, and when. Do the same for the things that really didn’t work and what lessons you took from those experiences. Talk about what you will do differently next time.


The more you celebrate your success, the more likely you replicate it. What you focus on is always what grows.


#5 Recognize and Reinforce Your Relationships


Show your appreciation and keep yourself fresh in people’s minds with sincere year-end thank yous to all your clients and anyone who has hosted events for you. There isn’t anyone who doesn’t like to be appreciated. 


Think of something thoughtful to send to everyone who contributed to your business’ success over that last year. From your friends who have supported you in endless conversations and idea-generating sessions to your child’s teacher who introduced you to the school counselor to the pediatrician who has your cards on hand to give to patients, THANK EVERYONE. 


A hand-written note, some holiday baking, a basket of teas to enjoy over the winter, whatever suits your personality and budget! It’s about effort and making sure your appreciation is evident.


#6 Do the Thing You Haven’t Done


What’s one thing you’ve been meaning to do that you just haven’t managed to get done? Write that flyer, book that talk, reach out to that person, write that article. That thing you’ve been procrastinating on – now is the time!

Imagine looking back on this year and having it feel complete. What do you need to do to achieve that feeling? Do your future self a favor and get it done! 


Break it down into smaller steps, put it in your calendar, and build in some accountability with a fellow parent coach.


Set yourself up for an incredible year ahead by finishing this year feeling complete. You can do this!!

As you celebrate those around you and create a strong finish to the year, remember to take time for fun and rest. Building a parent coaching business is a real soul-centered endeavor, so don’t forget to add yourself to your list of people to appreciate. Write yourself a thank you card, or pen a letter of encouragement to your future self to open in the new year. 


You have a whole month ahead of you!! Make it count. 


If you are looking for more resources to grow your parent coaching business, take a look at the next round of The 90-Day Client Accelerator program, get all the details and put your name on the waitlist here.

Kiva Schuler

Meet Your Author, Katie Owen

Jai Business Coach & Marketing Mentor

As a former practicing therapist turned copywriter and marketing strategist, Katie is passionate about the intersection of marketing and mindset. Katie embodies the practices of taking the simple actions, consistently over time, that create epic results.


A master storyteller, Katie works with our coaches to refine their message, increase their visibility and get clients! 

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Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. 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This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. 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One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. 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