#1 Festive Follow-up

Staying in touch with current and past customers couldn’t be easier this time of year. It’s the perfect time to reach out just as everyone dives into the fun/stressful, busy/challenging family times that the holidays can bring.

Use this time to follow up with anyone you’ve had a connection with. Current and past customers are statistically more likely to invest or reinvest in your services than find new ones. So be sure to nurture those relationships. This time of year can bring many family dynamics to a head, so it’s also prime time for referrals.

#2 End-of-Year Holiday Offer

If you want to ensure a strong finish to the year financially, consider offering a special price for a limited time or a limited number of clients. Consider a 2-3 session top-up package for past clients or a seasonally themed package that speaks to the stressors families experience this time of year. 

Get creative and imagine an offer that would be hard to refuse in theme and value. Think about what your clients struggle with the most over the holidays and give them an offer that would provide the relief they’re looking for.

You could host an evening event where you share a few of your favorite seasonal strategies for peace and connection with a small group of parents over appetizers and drinks or perhaps an afternoon New Year-inspired ‘retreat’ for moms mid-holidays. Brainstorm ideas with your friends and fellow coaches and run with them!

#3 Write Love Letters to Your Future Clients

(aka Marketing)

If you have space in your day because things have slowed down, start to plan and execute your marketing for the new year. Make a calendar of topics for social media, plan a whole day to create videos you might not otherwise have time to focus on and get ahead on social posts.

If social media is not your thing, try getting a few meetings, lunches, or coffee dates on your January calendar with people in your network. People are often much more open to putting something on their schedules for January rather than trying to find time in an already-packed December.

It’s also a great time to get reach-out letters teed up to send in the new year. Plan your next speaking engagement and make a list of places to offer it. Even if you think you’ve considered all your options, I promise you haven’t.

#4 Celebrate!



Get together with other Jai parent coaches or other small business owners you know to celebrate all the incredible successes and lessons of the past year. Talk about what worked and what didn’t. Make an exhaustive list of every single thing you did to build your business this year. 

Celebrate your ACTIONS, not the OUTCOMES. You only have control over what you do, not whether it has the effect you were hoping for.

Make a note of things you’d like to replicate in the coming year ahead, what specific steps you will take to do that, and when. Do the same for the things that really didn’t work and what lessons you took from those experiences. Talk about what you will do differently next time.

The more you celebrate your success, the more likely you replicate it. What you focus on is always what grows.

#5 Recognize and Reinforce Your Relationships

Show your appreciation and keep yourself fresh in people’s minds with sincere year-end thank yous to all your clients and anyone who has hosted events for you. There isn’t anyone who doesn’t like to be appreciated. 

Think of something thoughtful to send to everyone who contributed to your business’ success over that last year. From your friends who have supported you in endless conversations and idea-generating sessions to your child’s teacher who introduced you to the school counselor to the pediatrician who has your cards on hand to give to patients, THANK EVERYONE. 

A hand-written note, some holiday baking, a basket of teas to enjoy over the winter, whatever suits your personality and budget! It’s about effort and making sure your appreciation is evident.

#6 Do the Thing You Haven’t Done

What’s one thing you’ve been meaning to do that you just haven’t managed to get done? Write that flyer, book that talk, reach out to that person, write that article. That thing you’ve been procrastinating on – now is the time!

Imagine looking back on this year and having it feel complete. What do you need to do to achieve that feeling? Do your future self a favor and get it done! 

Break it down into smaller steps, put it in your calendar, and build in some accountability with a fellow parent coach.

Set yourself up for an incredible year ahead by finishing this year feeling complete. You can do this!!

As you celebrate those around you and create a strong finish to the year, remember to take time for fun and rest. Building a parent coaching business is a real soul-centered endeavor, so don’t forget to add yourself to your list of people to appreciate. Write yourself a thank you card, or pen a letter of encouragement to your future self to open in the new year. 

You have a whole month ahead of you!! Make it count. 

Meet Your Author, Katie Owen

Jai Business Coach & Marketing Mentor

As a former practicing therapist turned copywriter and marketing strategist, Katie is passionate about the intersection of marketing and mindset. Katie embodies the practices of taking the simple actions, consistently over time, that create epic results.

A master storyteller, Katie works with our coaches to refine their message, increase their visibility and get clients!