3 Ways to Cultivate the Attitude You Need to Succeed in Your Parent Coaching Business

#1 Reevaluate Your Beliefs

Your beliefs are the lens through which you view your world. They shape every decision you make, from the places you choose to offer your services, to the clients you choose to work with, to the rates you set for your offers. But are these beliefs serving you and your business well? If you’re not getting the results you want in your business, take a step back and critically analyze what’s working and what isn’t when it comes to what you believe about yourself, other people, and the world.

For instance, if you believe that making sales calls to potential places where you’d like to hold your workshops is an intrusive and uncomfortable process, this belief will inevitably color your approach, making you avoid these calls. 

By reevaluating this one belief, you can begin to see these calls for what they truly are: an opportunity to offer your services to people who need and want them but don’t know where to find you… unless you call them! This shift in perspective can transform an activity you dread into one you approach with enthusiasm and confidence. The old belief is that you’re calling to ask people to do something they don’t want to do; the new belief is you’re calling to offer them something they’ll be delighted to receive. Imagine the difference that makes.

To reevaluate your beliefs:

• Identify the beliefs that might be holding you back. 
• Challenge these beliefs by asking yourself if they’re truly accurate or if there’s a more positive and empowering way to view the situation. 
• Test the ‘truth’ of a belief you’re holding by asking yourself if you know or can imagine someone else who believes otherwise. (For example, I don’t know anyone who believes the sky is green, but I do know people who believe sales calls are fun.)
• How would believing something else change your behavior? What would be a new, equally true replacement for what you’re currently believing? Make a list. 
• Replace limiting beliefs with ones that support your growth and align with your goals as a coach. 

Remember: A belief is just a thought you repeat over and over again. 

#2 Recreate Your Approach

Once you’ve tackled your underlying beliefs, it’s time to reflect on your approach. What goals have you set for your business? Are your current strategies and methods bringing you closer to these goals? If not, it’s time for a change.

Recreating your approach means making new decisions about what you want to achieve and understanding what it will realistically take to get there. This might involve setting more challenging goals, keeping track of the actions you take, experimenting with different organization and focus techniques, or even altering the structure of your offers.

For example, if you’ve been primarily offering one-on-one sessions, you might consider incorporating group workshops. If you’ve been posting madly on social media to no avail, it might be time to book that in-person talk.  This not only diversifies your offerings but also expands your reach. 

Be open to trial and error and learn from each experience to continuously refine what’s working. And remember that you have choices when it comes to how you approach this (and everything, really). It can be invigorating and exciting, and it can feel like a challenge you get to enjoy, or it can feel like drudgery and something you have to do. You have so much influence over how you engage and what attitude you bring to building your business. 

Remember: Every decision you make is a new opportunity to steer your business in a more successful direction.

#3 Expand Your Horizons

The world of parent coaching, like any field, is ever-evolving. Committing to continual learning and skill improvement is not only important to stay relevant and connected to the work, but it’s also fun! Actively seek out new perspectives, ideas, and techniques that can enrich your coaching practice, your marketing, and any other aspect of your business. Just remember, don’t overcomplicate things. Success can be simple (notice I did not say easy).

Start by broadening your reading list. Dive into books not just about parenting and coaching but also about business strategy, sales, and even fields seemingly unrelated to your work. You never know where your next great insight will come from. Similarly, listen to podcasts and attend seminars and workshops that challenge your current way of thinking and introduce you to new concepts.

Identify specific skills you’d like to add to your roster that could amplify your success. For instance, if you find sales calls challenging, take a course in sales, practice doing sales calls with another coach, or read books on the psychology of selling. You may not find alignment with everything you read, but every new perspective helps to clarify blocks and areas for consideration and growth. By committing to improve in areas that benefit your business, you’re not only boosting your confidence but also enhancing your appeal and effectiveness as a coach.

Cultivating the right attitude is not a one-time task but an ongoing process. It requires constant reflection, a willingness to adapt, and an unquenchable thirst for growth. When you harbor a deep-seated belief in your own success, it acts like a powerful engine driving you forward. This belief fuels your perseverance, ignites your creativity, and keeps you resilient in the face of setbacks. It’s a self-fulfilling prophecy: if you truly believe you will succeed, you’re more likely to take the necessary actions, seize opportunities, and bounce back from disappointments. 

Your positive attitude doesn’t just affect you internally; it radiates outward, attracting clients who are drawn to your confidence and determination. In the end, success in parent coaching isn’t just about what you do but also about how you think and feel about what you do. 

A belief in your success isn’t just optimism; it's a practical strategy for making your dreams a reality.

Meet Your Author, Katie Owen

Jai Business Coach & Marketing Mentor

As a former practicing therapist turned copywriter and marketing strategist, Katie is passionate about the intersection of marketing and mindset. Katie embodies the practices of taking the simple actions, consistently over time, that create epic results.

A master storyteller, Katie works with our coaches to refine their message, increase their visibility and get clients!