Parent Coaching Opportunities Are Everywhere: 3 Ways to Find Them
There is a phenomenon among successful business owners. The good news is it’s a completely learnable skill. And it’s simple. Here’s what it is: Successful business owners' minds are tuned in and always subtly scanning for a place where they can connect with more of the people they want to serve. They see opportunities everywhere.
As a parent coach, this adjustment to your world filter will be a game-changer. Parent coaching is a rapidly expanding field. We truly haven’t begun to imagine all the ways this incredible service can be applied in our communities.
Isn’t that exciting?!
Now, some of you are thinking, “YEAH! I can’t wait to find all the opportunities that await!” while others may be thinking, “I wonder how much coffee Katie drinks when she’s writing these articles…”
Enthusiasm will always serve you exponentially in business. It’s one of the most highly underrated superpowers. Enthusiasm will allow you to see things others simply write off or don’t pick up on to begin with. It will give you the energy to pursue opportunities others give up on too easily. And while it’s true that I have had several cups of coffee, I’m also endlessly enthusiastic. Especially when I’m writing to you as a parent coach and business owner.
In my work with Jai graduates, I consistently see what a massive difference enthusiasm makes. When you have a desire to see every opportunity that exists and you’re on the lookout for ways to create your own, you will be well on your way to
building an incredible business.
So, how do you change your focus if you’re not feeling as enthused as you’d like to?
Here are my top 3 ways to tune in to opportunities around you:
#1 - Get out into the world!
Whether you’re driving around your neighborhood, having a chat with another parent at the park, or attending an event at your child’s school, be on the lookout for opportunities and ideas. Talk to other parents, but more importantly, listen. Try to hear patterns of places where you can be of service.
Take note of anything that comes to mind as a potential opportunity, even if you can’t quite imagine how to make it happen yet. Don’t edit your ideas; let them flow. The ones that are worth pursuing will persist, and the ones that aren’t will fall away. The success lies in tuning in to all that is possible.
I am constantly blown away by the creativity and resourcefulness of the parent coaches I work with. Just when I think I’ve heard it all, one of them comes up with a new place to offer much-needed support to parents.
So, take your show on the road! Hit a yoga class, attend a religious or spiritual service, join a class, host a book club, or take a friend up on a lunch offer. All paths can lead to new clients… even (and often especially) the unexpected ones!
#2 - Read, write, and respond!
Staying engaged and scoping out chances to connect with clients can include social media, the internet, and (at risk of sounding old…) print publications like local magazines!
Read articles and books on all the subjects that interest you, such as parent coaching and running a business, and you’ll surely find an endless source of inspiration.
Social media accounts and groups dedicated to parenting can serve as great places to make connections and interact with people who can benefit from your expertise.
You will want to check the rules of each group, so you know what the boundaries are for responding to other participants. Sometimes people change their Facebook name to things like ‘Georgia TheParentCoach’ so that they can be easily identified by others without having to say what they do.
Take opportunities to write guest blogs or articles that highlight your work, parent coaching, and empowered parenting. Get your name out into the world and let people know what you are passionate about when it comes to this work and why working with you could be just what their family needs!
Podcasts are another incredible source of input and ideas for you to keep your mind tuned into the wild world of parenting. Reach out to podcasts you like and see if they are looking for guests. Naturally, you may want to start with up-and-coming podcasts while you’re making a name for yourself, so you have a greater chance of getting a yes.
#3 - Work those networks!
I guarantee there are people right in your own backyard that you haven’t thought of or connected with yet. Friends, family, former colleagues, local community members and just about anyone else you have a connection to is a possible source of ideas or connections.
For most people, looking for business opportunities within our social networks isn’t a natural setting. Many parent coaches have all kinds of beliefs about being a bother to the people in their lives.
The truth is, when approached from a place of openness, love, and enthusiasm, the people in your life love to support you and your business. When you are unattached to the outcome, there is no reason not to talk openly to the people you know. When you don’t expect anything from them, there’s no pressure.
Sharing ideas you have for your business or asking those you’re connected to to make introductions is a great way to expand your reach.
So go ahead and ask your real estate agent to introduce you to his brother’s next door neighbor’s wife who happens to be the principal of that school you want to do a workshop at. I’m sure he’d be happy to do that!
I’m quite serious. Go that far with it and you’ll be amazed how quickly your network grows. If you feel hesitant at first, start slow. Keep yourself firmly on your growth edge and your confidence and comfort will come with time.
No matter what you choose, whether it’s on this list or not, just keep putting yourself out there.
Life rewards boldness.
There is no shortage of parents, children and families who need you and this work. Your job is to go out and find them or at very least, get out there and let them know where they can find you!
If you’re ready to begin your journey towards having your own parent coaching business, Jai gives you everything you need to
make a parenting coaching business work for YOU, your family, and your life!
It’s a business that can grow and develop WITH you.
Explore becoming an empowered parenting coach today!
Meet Your Author, Katie Owen
Jai Business Coach & Marketing Mentor
As a former practicing therapist turned copywriter and marketing strategist, Katie is passionate about the intersection of marketing and mindset. Katie embodies the practices of taking the simple actions, consistently over time, that create epic results.
A master storyteller, Katie works with our coaches to refine their message, increase their visibility and get clients!
READ MORE:
