Our Philosophy

Parents are struggling. All around the world, parents know that they want to parent differently than they were parented. But many parents are so busy and overwhelmed, it’s difficult to garner the resources to change or even to begin to know how to start.

And the truth is, raising children is challenging. As parents, we want our children to thrive and to be happy, AND we want them to know how to behave in a restaurant. We want them to experience the joy and freedom of childhood AND, sometimes, we wish they’d just sit quietly in the back seat so that we can have a moment of peace.

Up until this point in history, children have primarily been seen as “less than.” The prevailing wisdom has been to use different forms of punishments and consequences to control our children, and get them to comply with our wishes for acceptable behavior through dominance.
We believe, quite strongly, that this method of parenting:

1) Is fundamentally damaging to the long term relationship between parent and child.
2) Limits the child’s ability to develop intrinsic motivation, emotional intelligence and empathy.
3) Fosters a deep need for approval, people pleasing and other dis-empowering belief systems as
children grow into their teenage years and adulthood.

Our process is based on brain science, communication, and empathy. Through our coaches, we work with families all over the world to give them the education and support to parent in a new way that is not about exerting control over our children, but rather is about creating authentic relationships that are built on a foundation of shared values.

Our Mission

It is our mission to train two hundred Parenting Coaches a year, so that our highly trained Parenting Coaches can effectively empower parents around the world to offer the next generation of children the means to grow up with self-confidence, self-worth, self-control and intrinsic motivation.

Our Parenting Coaches feel a deep sense of peace and confidence, knowing that they have done the work to bring their best efforts to their parenting.

Our coaches have the ability, every day, to impact the lives of parents and children in a way that will have lasting effects for generations to come.

About Us

Jolette Jai is the founder of The Jai Institute for Parenting, where she has trained conscious Parenting Coaches around the world, from all over the U.S. to Canada, Brazil to South Africa, and the UK to Dubai, to help parents raise caring, capable & confident kids with her 10-step Jai Process. 

This process is the first of it’s kind, helping parents experience authentic, deep connection with their children, while setting limits in a way that enhances the long-term relationship between parent and child.  

Jolette is a passionate writer, inspired entrepreneur, and paradigm-shifter.

She lives with her husband and son in Southern California.

Satya Beneventi is our Lead Trainer at The Jai Institute for Parenting. Satya is masterful at leading parenting groups as she’s deeply passionate about her work as a Parenting Coach and Lead Trainer at The Jai Institute for Parenting.

Satya graduated with a bachelor’s degree in Business Management with a major in Organizational Behavior from the University of North Texas. She was founder and Vice President of a successful computer service company in Dallas, Texas. Having served clients for over 20 years, she was featured in the book Magnetic Service by Dr. Chip R. Bell.

After having children, Satya found her true calling, became a Certified Parent Coach, founded Turning Point Parenting ( and has joined us now as our Lead Trainer at The Jai Institute for Parenting.

Satya lives in beautiful southern Oregon with her two children.